Oscars TV viewing figures sinks to all-time low - The Guardian

Oscars TV viewing figures sinks to all-time low - The Guardian

The telecast of the 2020 Academy Awards reached its smallest-ever US audience of 23.6 million viewers.

Nielsen ratings reported that the audience for the Sunday broadcast was down 20% from a year ago. Previously, the lowest number of viewers of the Oscars was 26.5 million in 2018.

The Academy Awards honoured Parasite as best picture. While it made history as the first non-English-language film to win the top award, it was clearly not an audience-grabber for the telecast. The Oscars were held sooner in the year than usual, and that may have prevented the show from building buzz.

For the second straight year, the show had no host. It opened this year with a rousing production number from Janelle Monáe and a crisp comic set featuring Steve Martin and Chris Rock.

In 2019, that innovation seemed to trigger a spike in viewing figures, but critics thought the lack of host was a handicap this year. Dominic Patten of Deadline said the show “bellowed out for a ringmaster to harness what soon became a lackluster circus”.

For much of the 2000s, the Oscars hovered between 35 and 45 million viewers, and it was often the US’s second most-watched television show of the year after the Super Bowl. (This year’s broadcast of the Super Bowl was the lowest in a decade.) As recently as 2015, the Oscars had 37.3 million viewers. However, live television viewing in general has dropped significantly over the past few years with the explosion in streaming services.

Viewership for the Golden Globes (18.3 million) and Grammys (18.7 million) were also down from 2019, but the drop was not as steep.

2020-02-11 10:37:00Z
https://news.google.com/__i/rss/rd/articles/CBMiXGh0dHBzOi8vd3d3LnRoZWd1YXJkaWFuLmNvbS9maWxtLzIwMjAvZmViLzExL29zY2Fycy10di12aWV3aW5nLWZpZ3VyZXMtc2lua3MtdG8tYWxsLXRpbWUtbG930gFcaHR0cHM6Ly9hbXAudGhlZ3VhcmRpYW4uY29tL2ZpbG0vMjAyMC9mZWIvMTEvb3NjYXJzLXR2LXZpZXdpbmctZmlndXJlcy1zaW5rcy10by1hbGwtdGltZS1sb3c?oc=5

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